We maximize earning potential for all student-athletes while ensuring compliance with the university’s highest standards.


Athletes Serviced


Teams Serviced


Partnerships Executed


NIL Deals Brokered

Michigan Army National Guard teamed up with
140 players from the Michigan football team
for a Big House flyover.


J. Ira & Nicki Harris Family Head Football Coach

“Valiant Management Group embodies the core values of our program by providing NIL opportunities for our student athletes that are transformational in nature and not simply transactional. They provide valuable experience to our players to build and monetize their own brand while simultaneously stressing the importance of utilizing NIL opportunities for good. I consider them to be a trusted agent and encourage our Michigan Family to support them in their NIL efforts.”

Valiant is dedicated to giving student-athletes at the University of Michigan, the best opportunities to succeed through their name, image, and likeness "NIL". We maximize their earning potential while upholding the strictest university standards, ethics, and compliance. We also create opportunities that match the student's personal brand and ethos, while creating an experience geared completely to the student-athlete.

01. Strategy

We strategize with each student-athlete to match their personal brand to the strength of a campaign.

02. Creative

We deploy our in-house creative team to shoot content, create digital campaigns, and produce other creative work.

03. Scale

We work with the partnered brand to scale their message, content, and rollout.


Scott Hirth, Owner at The M Den

“It is a joy personally and professionally to collaborate with Valiant Management Group on NIL opportunities for Michigan’s student-athletes. I could not think of any better partners whose interests are 100% aligned with The M Den and the University of Michigan.”