Help student-athletes succeed on and off the field.

Together we can provide broad support across all varsity athletic teams at the University of Michigan. All proceeds received by us from your contributions will go to directly fund NIL activities for University of Michigan student-athletes. 

What we do for student-athletes

We represent University of Michigan college athletes in name, image and likeness opportunities which are consistent with the university’s high standards for ethics and compliance. We work to maximize the individual earnings for our athletes in opportunities which are consistent with their personal brand while providing an experience optimized for the student-athlete.